The Power of the Ask

The Financial Therapist’s Playbook: Create a Community and Rewrite Your Money Story with Erika Wasserman

• Lisa Zeiderman, Savvy Ladies Board Chair, Managing Partner at Miller Zeiderman LLP, and Precious Williams, Savvy Ladies Board of Directors, CEO/Founder of Perfect Pitch Group • Season 2 • Episode 11

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Certified Financial Therapist Erika Wasserman returns to The Power of the Ask to discuss how women can stop feeling shame around money and start building more confidence. Learn how a “personal board of directors” can help you on your financial journey. This conversation provides the tools you need to rewrite your money story and build a supportive community that helps you move forward. 

Key Takeaways 

  • Asking for Help is a Strength: Leaning on your community during difficult times allows others to show up for you, strengthening your relationships and helping everyone involved.  
  • Make Your Ask Specific: Vague requests get vague results. To get what you need, practice making your asks direct and targeted.  
  • Confidence is a Practiced Skill: A lack of financial confidence doesn’t mean you’re bad with money, it just means you haven’t practiced yet.  
  • Boundaries Create Freedom: Setting financial boundaries isn’t just about saying “no.” Create intentional rules that work for you, which may include saying “yes” to the right things in moderation. 

Important Links:

Important Links for Erika:

About Erika Wasserman:

 Erika Wasserman, the visionary CEO and founder of Your Financial Therapist, established the company in 2019 with a mission to transform how people view and manage their financial lives. As a Certified Financial Therapist (CFT-I™)—a prestigious certification held by fewer than 70 professionals worldwide—Erika blends her expertise in finance and international economics with her passion for empowering individuals, couples, and organizations to rethink their relationship with money.

She is also the creator of the innovative Let’s Talk Finances: Financial Wellness Conversation Cards. This unique tool features 50 thought-provoking questions designed to spark meaningful conversations about money, fostering financial clarity and emotional connection.

Erika’s academic credentials include a Bachelor of Business Administration (BBA) from the University of Florida and a Graduate Certificate in Financial Therapy from Kansas State University. Her work reflects a deep commitment to financial well-being, making her a trusted expert in financial therapy.


Lisa Zeiderman (00:06.356) 

Hello everyone. Welcome to the power of the ask podcast, which helps you get what you need financially and personally. We are so glad that you're here today. My name is Lisa Ziderman. am managing partner at Miller's Ziderman and I am one of the co-hosts with my dear friend, Precious Williams. Now we have a fabulous guest today and Erica has actually appeared before on our podcast and we're so excited to have her back. Erica Wasserman is one of only one 100 certified financial therapists in the United States. I'm going to say it again because I find it incredible. She is one of 100 certified financial therapists in the United States and she is the founder of your financial therapists. Erica helps individuals, couples and companies stop freaking out about money and start talking about it with less shame and more confidence. Creator of Let's Talk Finances 

  

conversation cards, including a divorce edition, and the author of the upcoming book, Conversations with Your Financial Therapist, Erica combines honesty, humor, and her signature money mindset method to help people rewrite their money stories. She is a global speaker, a single mom of three, amazing Erica, and a traveler who's visited 47 countries, proving that money doesn't have to be awkward. 

  

We are so excited to have you with us today, Erica. To kick things off, just remind our audience and our new listeners a little bit about the work that you do as a financial therapist and tell us something that your listeners are not gonna find on your bio or your LinkedIn, something that is maybe a little bit more secretive. 

  

Erika Wasserman (01:57.201) 

Wow, Lisa, we're just jumping in with secrets. I love that. So yes, I'm so happy to be back with you on the power of Ask because talking in general as women, we love to do it, most of us. And the more that we learn to talk, especially around the awkward conversations around money, the better we're going to be at it. So for me, it was talking with my dad about money when I went to the grocery store as a kid. 

  

Lisa Zeiderman (01:59.342) 

We are. 

  

Erika Wasserman (02:25.331) 

And the conversations just kept growing from there. And then when I went on a roller coaster of life, as you mentioned, I'm a single mom to three now teenage girls, but I got divorced over a decade ago, left my consulting business, you I was working for IBM, traveling the world and had to reshift my whole life, which was really freaking scary, you know, and I will be very honest about that. But with all that, I was able to ask questions around money that other people around me weren't. Which helped me come to different choices and opportunities. And I started seeing that throughout my life for the next 10 years until I heard the term financial therapist. And that's when like the lightning went off and I was like, my God, this is what I need to do. And I want to help people. And I guess like my little secret is for me, was helping people. So I didn't know what I wanted to do with finance, let's say, right? Like I had my job, but how was I going to help and impact others? 

 And I found meditation. And going through my divorce, an older cousin said to me two things. One, start getting clear on what you need, because when you do, you'll be able to ask for what you need better. So who are you, what do you want, and what's your purpose? Hmm, big questions to ask somebody going through a life change. And then the other thing that she asked, which is really funny, or told me, is this is the time to lean on people. 

This is where relationships are built and this is where you're gonna find out who your friends are, shared memories and moments happen. And when you look back, you'll have a better relationship all around you versus going through it alone. And at the time, I'm not good at asking for help. I don't know about you. 

  

Lisa Zeiderman (04:11.604) 

I'm not good at it either. 

  

Erika Wasserman (04:13.955) 

And I took her advice to heart. I had three kids under the age of four. I was moving states. My marriage was over. And I started to ask for help. And people started showing up. And it felt good for them. And in return, it actually helped me and felt good for me. And those relationships and those moments, one lady came up with like cut fruit to my house one day. And I couldn't believe it. She goes, I hand cut it because I wanted to give you something with love. Right? 

  

Lisa Zeiderman (04:36.756) 

Amazing. 

  

Erika Wasserman (04:42.419) 

And it was just so beautiful, the relationships that started to come out of asking for help and letting people know that I could use a helping hand. So that's what I just probably say is just as tough as we think we are, and you think the person's got it, sometimes something as small as cut fruit or a text saying, I'm thinking of you, or how can I help you really makes a difference. 

  

Lisa Zeiderman (05:08.052) 

Amazing. I think that that's right, Erica. And I think being able to lean on people and your community is so important. And that is really a gift that I think that all of us need to learn, particularly as women, is to lean on one another so that we can move each other forward. 

  

Erika Wasserman (05:26.013) 

And what I want to jump in here on is, so over the years being a single woman, I know a lot of your audience is single through lots of different ways, right? Is I now have a board of directors. And so what that is is friends, girls and guys that have an expertise in a different area. 

  

So they're the one that I pick up the phone when I have a car question, a different one I pick up the phone when the toilet's not flushing right, right? A different one when I wanna talk investment and insurance questions. And so I called them my board of directors. And so I couldn't find one person to replace my quote unquote spouse, right? My partner that I was used to having those conversations with, or my dad when he passed away. So what I did is I built a board of directors. 

  

Lisa Zeiderman (06:13.268) 

love that term. I've heard that term before and I love it. I sometimes call it an advisory board also. But essentially you are building a group of people that you can lean into who actually have knowledge and information that you can actually utilize and you're going to give back to them as well. it's just, it is something that is so important is to essentially build your team. 

  

Erika Wasserman (06:20.413) 

Yep. 

  

Lisa Zeiderman (06:43.284) 

people that are going to be your team that you can turn to. 

  

Erika Wasserman (06:48.243) 

And when you look at any successful company, business, entrepreneur, look around them. They're not doing it by themselves. And that was the big mental shift for me is when I took a step back to say like, those people who I, I don't know if that's the right word. Those are the people that I look up to, weren't doing it alone and neither did I. And so that's how I started building out my board. 

  

Lisa Zeiderman (07:11.809) 

I think that's right. 

  

Erika Wasserman (07:12.945) 

And some people, by the way, were tried and didn't make the cut. And after a year of service left and were replaced. Keep that in mind too. 

  

Lisa Zeiderman (07:19.043) 

Hahaha! 

  

Lisa Zeiderman (07:23.092) 

So Erica, know that you are familiar with our Get Savvy About Your Money workbook. Tell us first of all what it is and why you and you and I talked about this before actually we started the podcast today. What is it that you love about it? How can it be helpful to people do you think? 

  

Erika Wasserman (07:42.483) 

First of all, I'm obsessed with the workbook. I printed it out. You could get it, it's free, it's online. And in full disclosure, I worked with savvy ladies to develop it. So I'm a little biased here, but what we together really wanted to provide for people is a tool. And so the workbook in here has lots of different opportunities. And I'll give you one idea of this. I love what you all did with this. I love a financial vision board. Cause if you see your dream, 

  

I even say, hang up a picture you wanna go on vacation. We're just talking about summer travel. Put up a picture of that vacation, frame it, see it. Financial vision board. In the workbook, there's a click where you could do a Canva vision board. Dude, you made this so easy. You you saving for a car, a wedding, a honeymoon, paying off credit card debt. Start building the pictures and then it's gonna be able to help you talk about it more, which leads to another page, which is about boundary setting and emotions. 

  

terms. I mean, it has everything. It's like 20 pages, but it is a great resource if you're looking or thinking about how do I get better at understanding my relationship with money. Start here, free downloadable, savvy lady website. 

  

Lisa Zeiderman (08:55.314) 

The Money Workbook, you know, as a financial therapist, what differences do you see in how men and women are conditioned to go after what they want, especially when it comes to money? 

  

Erika Wasserman (09:09.371) 

I love this, especially with the great wealth transfer with more women taking on money and being responsible for money. I was talking with a male financial advisor just this week and it was his insight. So I can't take it as mine. And he says to me, you know, boys do it like teenage boys do at sleepovers. I'm like, Nope, never been a teenage boy. And he goes, we sneak out and break stuff. Do you know what teenage girls do at sleepovers? 

  

Lisa Zeiderman (09:36.404) 

I think, I've had a teenage girl, so I think that they watch movies and they do s'mores and they talk about boys. 

  

Erika Wasserman (09:46.173) 

There you go. They talk, they listen, they problem solve. So now we're starting to talk about money. Again, boys, girls, boys aren't used to problem solving and talking about it, right? They're used to just doing. And so as more and more women are taking control of finances, we want to be a part of those conversations into those problem solvings, into those emotional side of money is really, really what it is. And so 

  

When you're looking for an advisor or looking for somebody to talk to about money, think about that other person's skill set. Are they the guy or girl that normally like, skipped out of the house and was breaking stuff? Or the person that was sitting and listening and learning and wanting to do best for their friends around them? Start with those people first to add to your board. 

  

Lisa Zeiderman (10:39.668) 

love that. You know, you have worked with so many people through the emotional side of money. I mean, that's what a financial therapist does, right? What story or pattern do you feel is the most universal in working with all of your, do you call them clients or patients? Clients, okay. So what story or pattern do you think is the most universal in terms of working with your clients? 

  

Erika Wasserman (11:06.067) 

I'll take two. The first one, shame. I'm so embarrassed I'm in credit card debt. I should have known this. We won't get into this. So shame is number one. The second is confidence. I'm not confident in managing my money. I'm not confident in speaking to a banker. And really what it is is you just haven't had practice. 

  

Lisa Zeiderman (11:07.442) 

Okay, go for it. 

  

Erika Wasserman (11:35.579) 

So that's like saying, I'm not confident in black belt and karate. That's a fact. You know why? Cause I've never taken a karate lesson. So how can I be confident in a skill that I don't know? 

  

Lisa Zeiderman (11:52.104) 

So that's a great question. And I think that that's really what Savvy Ladies is about, is building a financial literacy world for people, right? So that they can feel confident, they can feel less stressed and less anxious when they are talking about money, when they are having conversations about finances. And I think that these conversations make you not only feel confident, but they also lead to... 

  

financial literacy and competence in that area. Do you agree? 

  

Erika Wasserman (12:23.443) 

Totally, and a plug the workbook again, because there are word searches and word matches. So that way you could start learning some of these terms that you might not be as familiar with or wanna test yourself on, or do it with like your teenage kids. Sit at the table, I've done this before as a workshop, and have the kids do their, match their terms on finances. So if you're looking to get better at something, Savvy Lady has a tool for you. 

  

and there's so many others that are out there, but just start learning the basics. Again, let's, I don't know why I picked karate today. Normally I do running, but like, let's start with like the white belt and which is the same thing with finances. Start with the basic terms of like APR for your credit card and you know, savings, needs, wants, understanding where your money's flowing. Start with the basics. 

  

Lisa Zeiderman (13:15.54) 

Ashley, can you go back up please because you're going a little fast. Okay. All right. So let's talk about boundaries. In the Savvy Ladies workbook, Get Savvy About Your Money, there's a whole chapter focused on this area of boundaries. I love this topic because it's about learning to say no. So yesterday I'm going to say, before I even get to this, I picked up the phone, I saw who was calling, and the first word out of my mouth was no. 

  

It wasn't hello. It was no. And the other person on the other side who knows me very well like laughed because that's my no. 

  

Erika Wasserman (13:44.531) 

Ooh. 

  

Erika Wasserman (13:52.999) 

I was laughing, I thought it was a spam call where you're just like, no, like you know right before they even pick up the phone. 

  

Lisa Zeiderman (13:58.196) 

I knew they were going to ask me something that I didn't want to agree to. And it was just that simple. Sometimes people say that my words, the two words that I use the most are absolutely not. But no is definitely, so it was just no. And the person was laughing and it kind of disarmed the situation. But this idea of learning to say no and setting financial boundaries with others, I think helps build stronger, healthier money habits. 

  

Erika Wasserman (14:00.627) 

Love it. 

  

Lisa Zeiderman (14:27.464) 

people get to that point? You know, you have that book about getting people to say yes? How do you get people to say no? 

  

Erika Wasserman (14:34.969) 

boundaries isn't always about no, it's also about yes. And so I'll give an example. I was speaking with a very successful, extremely successful financial advisor. I work with everybody people, right? And she's like, I am not doing any free events next year. Right? It was like, I'm tired of doing it on my calendars book with free events this year, and I'm not speaking at any more free events. 

  

And then we started talking about the events and the people that are at the events and what she wants to give back. And all of a sudden we created a boundary and I said, what if your boundary was once a quarter, you did a free event because it meet your aspirations, your goals, things that fill you up inside. So a boundary isn't a hard no. A boundary is setting something that works for you and 

  

for maybe the other person, right? So that's a good example. Another client, parents kept asking for money. They had one asset that they could sell. It was a car. And instead of saying, kept saying yes and giving the parents money, a boundary came up is once the car is gone, the one asset that you have left, then I can help support on other things. We'll come up with the dollar amount together. So boundary is setting 

  

just like with eating, right? I'm gonna eat dessert one day a week, seven days a week, generally not. A boundary is the same thing. And in the workbook, again, I'm gonna plug this workbook, because I love it. There's boundaries in there. I do or do not, you get to fill in, like to buy groceries, because, and that one came about because a client I was working with loved to buy groceries, colorful groceries, because she grew up, everything was white, pasta, beans, rice. 

  

And so for her definition of success was yellow peppers, know, orange juice in the fridge, even if she didn't eat it, which drove her partner crazy because they were overspending in groceries. Had nothing to do with the dollar amount in the groceries for her as a sign of success. 

  

Lisa Zeiderman (16:48.34) 

color in your groceries is successful. I love that. As you, Erica, have grown your business or your brand, how has your mindset around asking evolved? 

  

Erika Wasserman (17:08.005) 

It is a skill that I am still working on. In the beginning of the podcast, we talked about I'm learning it, and that was 14 years ago, right? So I am still learning how to ask. And what I'm learning to ask is to ask clearly. So I think I was a little bit vague when I started my business of, if you know somebody, can you introduce me? Well, that was too vague. So now I'm getting to... 

  

Do know somebody who's running a conference that needs a new speaker with some great ideas? Or what's your favorite conference that you go to? And now the ask is a little bit more specific to help that person fulfill my need. So the advice there is getting more specific so that they can help you better. It's the same, yes, but I didn't understand that in the beginning. I was like too shy to be like. 

  

Lisa Zeiderman (17:56.148) 

So it's about targeting, essentially, right? 

  

Erika Wasserman (18:01.985) 

thank you. No, I'm okay. Or if you hear of something that would be great. That didn't give them an action or enough information to actually help. And the crazy thing is, most people like helping. 

  

Lisa Zeiderman (18:15.548) 

It's very interesting. always, so I run a matrimonial firm and I always say, don't send a letter or an email or go to court or do anything without knowing what you're going to ask for. Put your ask out there because nobody's going to guess what you want. You need to be asking for something when you're actually writing, speaking, doing. So I think it's very important that people learn to do that. 

  

Erika Wasserman (18:41.915) 

And here's a cool thing, because we're friends and we're having a very open dialogue with our people here. I met Barbara Corcoran at a speaking engagement, Shark from Shark Tank, right? And I spoke afterwards, she got on stage and spoke. We got to meet backstage and she said to me, you know, let's stay in touch. She thought I was a, you know, a spark of sunshine, whatever. I have no idea. But you're going to ask me to stay in touch or we're staying in touch. 

  

Lisa Zeiderman (18:44.713) 

Yes. 

  

Erika Wasserman (19:07.633) 

So her assistant and I were going back and forth and I'm like, I'll be in New York. And my ask wasn't clear what I wanted from her. The assistant said to me, what's your ask? What can we help you with? And I sat on it for a month. I'm being very real. I spoke with a lot of people because I wanted to make sure I got the ask right. And cause you get one chance with somebody like that. So my ask was a give. 

  

I said, I would like to come and support your companies, your investors and run a workshop on unlocking money mindset. So first was a give and then was a get for me. Will you endorse my book? Guess what? The ask was clear and she endorsed the book. 

  

Lisa Zeiderman (19:52.968) 

You got it. 

  

Lisa Zeiderman (19:56.852) 

That's fabulous. that is the exact lesson that we are trying to get to, essentially, right? Is make your ask clear so that people know what you really want. Have that conversation. Take the pledge. Take the savvy pledge to have that money conversation or any conversation so that you can get to that next step and move forward. I think that's so important. 

  

Erika Wasserman (20:18.419) 

But here's what I realized, and I did human design for those of you that are into that, I am somebody who likes an invitation. So if that assistant didn't say to me, what is your ask, we'd still be dancing around. 

  

Lisa Zeiderman (20:31.537) 

my goodness, yeah, so that's important. 

  

Erika Wasserman (20:33.103) 

I would have missed that opportunity. 

  

I love that savvy lady's putting that invitation out there. So take that as your invitation to make an ask. 

  

Lisa Zeiderman (20:37.064) 

and we- 

  

Lisa Zeiderman (20:45.044) 

love that. That's the power of the ask, right? So that's what we're all about at Savvy Ladies. Conversations with your financial therapist stories and scripts to grow your money mindset is the title of your upcoming book, which I can't wait to read. This is such an exciting milestone for you. What inspired you Erica to write this? And what is it that you're hoping that people think, feel and talk about money after they've actually read your book? 

  

Erika Wasserman (20:46.931) 

Mm-hmm. 

  

Erika Wasserman (21:14.387) 

So we're back to, like an invitation, right? And the power of ask. Wiley Publishing came and asked me. And again, I don't know if I would have written it when they came to me about a year and a half ago then, but because of the power of ask, I said yes. And what do I want to get out of it? I was fortunate to have a background where talking about money was normal. I thought every house was like that. I just... 

  

Lisa Zeiderman (21:18.173) 

Hahaha! 

  

Erika Wasserman (21:42.545) 

That's what I knew. That was my experience. And as I got older and talked to many people, clearly that's not the case. So I created a book, but I'm also an avid reader. So I wanted people the book that they could actually read and enjoy little stories, stories in there. So I created the book with seven characters. And so there's everybody from Madison and Gabe and Jose and like, you meet them at different parts of parts of their life. And I take them through life's journeys. 

  

And the first one is when Madison at 19 gets a nail in her tire. guess what? Car dealership, the guy's like, car service guy's like, here, you need four new tires, it's $1,000. Madison has like $37 in her checking account at 19. Don't worry, here's your credit card and we'll throw in free tire rotation. You know, something like that. And that's how credit card debt starts for Madison. So I do storytelling with the books. I wanted to make it really relatable. 

  

And then I added the scripts in the back of the book so you could see what a conversation looks like. Let's go back to the karate that we're talking about. You don't know what the moves look like. You don't know what the series is like until you see it. You still, you see the instructor do it. And so the scripts in the back are some guidelines of what the conversation could look like. 

  

Lisa Zeiderman (23:02.568) 

great. Who were you envisioning when you were writing this and doing your storytelling? Who were you envisioning as your reader? What were you thinking? Who is that person who was going to read your book? 

  

Erika Wasserman (23:15.869) 

somebody ready to change their mindset around money. Somebody who's been hemming and hawing and unhappy, sleepless nights, uncomfortable with conversations around money and know they wanna change, but don't know how. So the book is really a tool. I created the Money Mindset Method. It's a five-step method using the word money, right? why not? And to help you have those conversations when you're ready. 

  

So this is a book for people who are thinking about being ready or are ready to take their conversations to the next level. 

  

Lisa Zeiderman (23:50.388) 

Speaking of conversations, Savvy Ladies recently announced our pledge. It is our Savvy Pledge where we are encouraging all Savvy women and people in general to commit to having a money conversation. Before we wrap this up, Erica, I want to hear from you as the financial therapist. I think it's like one of 101, do I have that right? In the country, okay? 

  

Erika Wasserman (23:52.806) 

Yeah. 

  

Lisa Zeiderman (24:17.288) 

why it's so important for women to engage in open, honest conversations about money. And why do you think this movement, this idea of having these money conversations can help shape that next generation, which is what we at Satby Ladies are going to do next. I mean, that is our goal, is to start having conversations with our children about money also. 

  

So as women prepare to lead into this largest wealth transfer in history, that we are preparing the next generation. So talk to me about this. 

  

Erika Wasserman (24:56.177) 

Okay, let's talk about when you have a secret, what happens? Shame. Remember you asked me in the beginning, what is the word that comes up? Shame. So when you don't talk about money, you have shame, you suppress it. So when you push something down, it sits. And then we add layers as we go through life. We go to university, we have a job, we get debt, we the electric bill, the kids' expenses. 

  

Lisa Zeiderman (25:04.444) 

I do. 

  

Erika Wasserman (25:25.317) 

all of that shame starts layering and layering and layering. And then it adds to illness. it, Scar, sorry, it adds to illness. It also adds to insecurity and our confidence around money. So talking about it is going to help you release that energy. Think about like a zit, right? Let's get, I love, sorry, I love visuals, right? But like, know when the zit underneath is like building and building and building, and you're like, I will just. 

  

We can find a solution. That is the same way of talking about money. It is uncomfortable and building and building and building. And we need to release it. And why? Back to those slumber parties, back to those conversations. How do we get better at anything? Exercise, your job, being a parent. We start talking to others and start learning from one another. Start building your board out. Who, who, whose advice seems a little bit better than others. And. 

  

That's why we need to do it as a community and not as a silo. So building the community at Savvy Ladies, building the community amongst your girlfriends, in your church, in your community, at work, however you need to find that community, go. 

  

Lisa Zeiderman (26:44.98) 

I think it really is all about building community. I will say, I think that that's one of the things that Savvy Ladies really does well is we have built community and connections. And I could see how women have been helping to move each other forward by building those connections in that community. And it's really, it's a beautiful thing, frankly, to watch. And we do. 

  

Erika Wasserman (27:07.665) 

We raise each other up, right? Sally, Emily just got out of debt. she's doing it. I can do it. That, know, like Barbara did this, like we started putting names and faces to people. We start getting inspired and we start building our own confidence. And do you just notice my body just sat up? That's what happens when we start talking and gaining small gains. Same with working out, right? Small gains happen. You know, you don't all of sudden wake up with like, 

  

Lisa Zeiderman (27:27.474) 

Yes. 

  

Erika Wasserman (27:37.317) 

shoulders, I wish, right? It's those small gains, the same with those financial conversations. And before you know it, you're sitting taller. 

  

Lisa Zeiderman (27:44.808) 

Love that. All right, we ask a question and you've been asked this question before actually. It's a question that we ask all our guests and I think there's so many answers that you particularly could give, but why is the power of the ask crucial to women, especially financially? And I'm going to put a little added pressure as a financial therapist. Why do you think this is so important, 

  

Erika Wasserman (28:11.175) 

whatever you're doing right now, you're getting better at. 

  

Erika Wasserman (28:18.259) 

I'm gonna leave it at that. Whatever you're doing right now, you're getting better at. So without that ask, you are gonna stay where you are. If you are confident, if you are happy with your financial situation, keep going. You're great where you are. 90 % of people that come across me, you, and our world of finances are not. 

  

So whatever you're doing right now you're getting better at, if you wanna change that, take the pledge. Take the Sabby Lady Pledge and start with an S. 

  

Lisa Zeiderman (28:58.46) 

So everyone go to our website take the savvy ladies pledge It's on the website. There is a page for it. Go to our Instagram take the savvy pledge We want to have these money conversations and we we are really starting to have women and and Basically everyone start to take that money pledge and we will help you in savvy ladies have those money Conversations and Erica it has been such a pleasure as it was last time 

  

Erika Wasserman (29:27.813) 

always. You and I could talk forever. 

  

Lisa Zeiderman (29:28.602) 

it we could definitely talk forever and I have such admiration for what you do I really I really think it's great and I'm gonna say everyone keep listening to the power of the ask and subscribe and tell a friend tell a friend tell a friend about the power of the ask and share it on your social media and please send reviews as well but share it with your friends and your neighbors and your advisory board 

  

Erika Wasserman (29:57.309) 

By the way, Lisa, that was a great ask. 

  

Lisa Zeiderman (29:59.368) 

There you go. Exactly. Thank you so much, Erica. 

  

Erika Wasserman (30:04.787) 

Thank you.